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Widely recognized as the world's most popular search engine, Google defines searching to the degree that some people say they "googled" something as a synonym for searching. For more background, see Google news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Google has announced a Beta launch of a compete.com style keyword tool that has a number of advantages over the compete.com tool. read more »
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Here’s an idea for discussion. Is linking to your Google Local Business listing asking for feedback OK? Are other sites already doing this? SEOgadget's Richard Baxter would like to hear your thoughts… read more »
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Tad makes some great improvements to Google's rankings for SEO, with a bit of help from SearchWiki! read more »
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I have tried not to abuse this but how easier would it be to upset some big brands read more »
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"Google calculates PageRank on the total network of sites Google has in its index. From that point of view a non-indexed page can’t accumulate PageRank, because Google can’t determine the relative value the page. Or can it?" read more »
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CNET News: "Google is in the process of paring back a contractor workforce that numbers about 10,000, the company confirmed Monday." read more »
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Once again, Martijn is among the first to notice changes on Google Maps! read more »
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Google recently announced amongst the inner SEO circle headed up but Matt Cutts that they have developed a way to penalize video bloggers who are ‘Stuffing’ their video blog posts with keywords! read more »
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Google has been quietly laying off staff and up to 10,000 jobs could be on the chopping block according to sources. By law, Google is required to report layoffs publicly and with the SEC however, Google has managed to get around the legal requiremen read more »
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Danny interviewed SearchWiki product pros at Google. read more »
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Google keeps expanding, there's no doubt about this. But more interesting is how each expansion allows them to handle an entirely different type of data(be it credit cards, cell phone contacts, or email contacts) that can be used to better classify read more »
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SEO continues to evolve. Need more evidence that Google uses bounce rate to test their SERPs?

Here’s are screenshots from one of my sites (it’s a “white hat” site or I wouldn’t be posting the footprint here). The first shows overall traffic: read more »
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common mistakes when testing ppc campaigns read more »
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Last week Google announced the release of a new project known as the search wiki. This represents another step where google shows complete disregard for their users, ignoring what they want, and instead forcing them to participate in what can only b read more »
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Google has just added a new document inside the Google Webmaster Help archive which lists down all the best practices for a Blogger to succeed. The guide contains many tips for making the most of your blog....

....Pretty basic but useful :) read more »
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Google SearchWiki — a new feature that allows you to move and comment on search results — has been out for less than a day, and it’s amazing to see how much confusion (as well as commentary) there is already developing. So below, some clarification read more »
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By Manda Otto, from New Edge Media:
"I received my invitation to officially beta test the new SEOmoz toolbar late Wednesday afternoon. I was all over it a mere 5 minutes later."

They got permission to post this review- the first one. I verified read more »
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I wrote a summary of the helpful Google Search Engine Optimization Starter Guide for our SEO clients to use as they develop new pages or make changes to existing pages. Sort of a bullet list of Google's SEO guidelines. Maybe it will be useful to you read more »
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Working for one of the largest agencies in South Africa, I can confirm we haven't been contacted by Google to discuss certification in any way. In my opinion this is another bankroll for Google, there is no way they can monitor every single agency t read more »
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Can Matt Cutts detect paid links embedded in content when he is looking right at them? read more »
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How to get 800,000 visits from Google.com in just 7 days! read more »
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Google will announce today the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also read more »
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Compete has a nice analysis of the CTR of the T-Mobile G1 link on google.com. read more »
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Kalena is known for her scathing dumbass of the week series - but this one is more than just humour.

"Let me preface this post by saying that I love Google and I’m a big supporter and very early adopter of AdWords pay per click advertising. BUT read more »
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Interesting question from Jeremy. What are your thoughts? read more »
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