Google AdWords
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Topics about getting listed through search advertising at Google. For more background, see Google AdWords stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: November 25, 2008 - 5:42 am
Posted By: palmerseo 7 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
common mistakes when testing ppc campaigns read more »
3 Comments     
Avatar Went Hot: November 19, 2008 - 9:10 pm
Posted By: rishilakhani 13 days ago
Topic Type: News Story (Jump to http://www.ask-kalena.com)
Category: Google AdWords
Kalena is known for her scathing dumbass of the week series - but this one is more than just humour.

"Let me preface this post by saying that I love Google and I’m a big supporter and very early adopter of AdWords pay per click advertising. BUT read more »
4 Comments     
Avatar Went Hot: November 19, 2008 - 9:18 am
Posted By: sugane 12 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google AdWords
Great new keyword tool from Google. This will make my PPC keyword search experience much easier! read more »
6 Comments     
Avatar Went Hot: October 30, 2008 - 8:52 am
Posted By: pratt 33 days ago
Topic Type: News Story (Jump to http://www.gonzo-seo.com)
Category: Google AdWords
A major Adwords policy has been revised, and it seems to be going unnoticed. For reasons that no Googler could explain, you were unable to bid on any beer or champagne related keywords. You could, however, bid on wine keywords. This is no longer tru read more »
2 Comments     
Avatar Went Hot: October 16, 2008 - 10:12 am
Posted By: rockstack 46 days ago
Topic Type: News Story (Jump to http://www.nma.co.uk)
Category: Google AdWords
Google will allow Gambling keywords on UK AdWords from Tomorrow. read more »
15 Comments     
Avatar Went Hot: October 15, 2008 - 10:28 am
Posted By: UtahSEOpro 48 days ago
Topic Type: News Story (Jump to http://www.fuelinteractive.com)
Category: Google AdWords
Whether Google intends it not, a lot of newbies think you can just type in some phrases and AdWords will figure it all out for you.


I [Brian Carter] love Google and they do a great job of getting people to try AdWords. But part of that is makin read more »
6 Comments     
Avatar Went Hot: October 14, 2008 - 3:51 pm
Posted By: ebkendo 49 days ago
Topic Type: News Story (Jump to http://www.seoptimise.com)
Category: Google AdWords
Quick hit list of tips for travel industry specific PPC campaigns. read more »
4 Comments     
Avatar Went Hot: October 5, 2008 - 1:43 pm
Posted By: kelvinnewman 59 days ago
Topic Type: News Story (Jump to http://www.seoptimise.com)
Category: Google AdWords
Casanova-ish KevGibbo shows how a career in PPC will give you plenty ideas for charming the ladies or the guys read more »
4 Comments     
Avatar Went Hot: October 4, 2008 - 3:18 am
Posted By: jameszol 61 days ago
Topic Type: News Story (Jump to http://www.semvironment.com)
Category: Google AdWords
Firefox Add-on that let's you see your daily AdWords stats and perform keyword research on the fly. read more »
7 Comments     
Avatar Went Hot: September 9, 2008 - 6:22 am
Posted By: JoshuaSciarrino 84 days ago
Topic Type: News Story (Jump to http://www.seoptimise.com)
Category: Google AdWords
This is how Richard, 'the newest guy at SEOptimise', passed the Google AdWords exam in ONE WEEK. Go get that badge!!! :) read more »
6 Comments     
Avatar Went Hot: September 4, 2008 - 9:28 am
Posted By: DaveDavis 89 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Google AdWords
Another great one from Shimon Sandler.

Start off by downloading a Keyword Report for a previous Time Period out of Adwords report center. Sort by your specific success metric (eg: Cost-Per-Coversion, Orders, etc.). read more »
1 Comment     
Avatar Went Hot: August 29, 2008 - 4:21 am
Posted By: storyspinner 95 days ago
Topic Type: News Story (Jump to http://www.semclubhouse.com)
Category: Google AdWords
Automatic Match is Google’s new feature that allows AdWords managers to receive clicks in their PPC campaigns without the need to select specific keywords. In two previous posts, Jim took a somewhat negative shot at Google’s “Automatic Match” featur read more »
3 Comments     
Avatar Went Hot: August 13, 2008 - 5:22 am
Posted By: ciaran 111 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Google AdWords
Some nice, practical advice on how to manage competitive, high-volume keywords that can't be dumped even when the CPA is too high to fit ROI targets. read more »
Discuss     
Avatar Went Hot: July 26, 2008 - 9:18 am
Posted By: Drupal 129 days ago
Topic Type: News Story (Jump to http://www.getelastic.com)
Category: Google AdWords
Discusses your options for handling low CTR% keywords, and a diagnostic list of reasons why you may have low CTR - with recommended actions for each. Also, when is low CTR% a GOOD thing, and what do you do with poor converting and negative ROI keywo read more »
4 Comments     
Avatar Went Hot: July 25, 2008 - 12:03 pm
Posted By: Drupal 130 days ago
Topic Type: News Story (Jump to http://www.getelastic.com)
Category: Google AdWords
Do you broad or phrase match keywords in Adwords? By default, you can't see which terms Adwords uses to trigger your ads - it could be totally bogus keywords!

You need this hack to expose exact keyword referrals, or you'll spend too much on Adwor read more »
1 Comment     
Avatar Went Hot: July 10, 2008 - 11:46 am
Posted By: rustybrick 144 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google AdWords
Seems like many advertisers were hit with a major spike in minimum bids due to the AdWords landing page quality score update. This seems to have happened last night. read more »
3 Comments     
Avatar Went Hot: July 3, 2008 - 9:17 am
Posted By: PixelBella 153 days ago
Topic Type: News Story (Jump to http://www.huomah.com)
Category: Google AdWords
View case study. Brian Carter shows how to use Google AdWords to prioritize local search marketing efforts. Article covers four ways to get a good number of geotargeted clicks from local AdWords campaigns:

1. Geotargeting at the Campaign Level
2 read more »
2 Comments     
Avatar Went Hot: July 3, 2008 - 6:07 am
Posted By: Gab 152 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Google AdWords
Kate writes her first post at Youmoz sharing advanced tips on segmenting your analytics data to find all your broad match phrases! Sweeeeeet tutorial :D. read more »
3 Comments     
Avatar Went Hot: July 2, 2008 - 6:53 am
Posted By: profwebs 154 days ago
Topic Type: News Story (Jump to http://adwordsconsultant.blogspot.com)
Category: Google AdWords
Brian continues on in his "comical" way of explaining what is important in an SEM campaign. read more »
6 Comments     
Avatar Went Hot: June 25, 2008 - 9:41 am
Posted By: rustybrick 159 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: Google AdWords
I am in awe of the detail in the data Google Ad Planner gives us for free. I have posted some screen shots of it. It is crazy! Blows Google Trends away. read more »
5 Comments     
Avatar Went Hot: June 10, 2008 - 8:23 pm
Posted By: Kimota 174 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google AdWords
Great post on what to do when inheriting a poorly managed Adwords account.

"If you've inherited a "dog" account, it could be a long, long time (like maybe forever) before minimum bids on a poor account get down to sustainable levels. It's as if G read more »
5 Comments     
Avatar Went Hot: June 8, 2008 - 1:22 pm
Posted By: mwilton13 178 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google AdWords
Information on some great tools for getting an edge on your AdWords competitors. read more »
4 Comments     
Avatar Went Hot: June 6, 2008 - 9:35 pm
Posted By: skillfull 177 days ago
Topic Type: News Story (Jump to http://www.francisvallieres.com)
Category: Google AdWords
Exclusive interview with Eric Morris about Google Adwords read more »
1 Comment     
Avatar Went Hot: May 29, 2008 - 7:44 pm
Posted By: isaSuperstar 188 days ago
Topic Type: News Story (Jump to http://www.nvisolutions.com)
Category: Google AdWords
"The Google Adwords search query report is designed to help you see the entire phrase your visitors searched for, when that search matches a ‘broad match’ or ‘phrase match’ - in other words, when what the user searched is not exactly what you were b read more »
Discuss     
Avatar Went Hot: May 28, 2008 - 2:57 pm
Posted By: avi 186 days ago
Topic Type: News Story (Jump to http://www.shimonsandler.com)
Category: Google AdWords
Shimon reveals some data which should help you gauge your CTR's based on the average in your vertical. read more »
2 Comments     


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