Local & Maps
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Topics related to local search and online mapping. For more background, see the Locals Only column or local search & mapping stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: November 19, 2008 - 6:32 pm
Posted By: DavidWallace 12 days ago
Topic Type: News Story (Jump to http://www.smallbusinesssem.com)
Category: Local & Maps
Matt McGee writes, "In an effort to help make more connections and develop relationships within the local search industry, I thought it would be fun to put together a big list of people and companies with close ties to local search who are using Twi read more »
8 Comments     
Avatar Went Hot: November 18, 2008 - 5:14 pm
Posted By: MiriamEllis 13 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Local & Maps
Mike Blumenthal, Danny Sullivan, Matt McGee, Dana Lookadoo and myself are all sending the same message about Local to Google. Here's the question for you: Do you think of Google's Local applications as wikis? Probably not, but Google does. This arti read more »
7 Comments     
Avatar Went Hot: October 24, 2008 - 11:34 am
Posted By: MattMcGee 38 days ago
Topic Type: News Story (Jump to http://www.davidmihm.com)
Category: Local & Maps
David Mihm talks with BOTW's Greg Hartnett about BOTW Local -- and Greg shares some good insights based on the first few months it's been open, and thoughts on where it's going next. read more »
Discuss     
Avatar Went Hot: October 7, 2008 - 1:55 pm
Posted By: mbeijk 55 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Local & Maps
Mike Blumenthal shows why it is important to claim your business. It important that this is being brought to the attention to Small Business Owners like Eric Stein said on SMX East on monday read more »
10 Comments     
Avatar Went Hot: September 18, 2008 - 9:06 am
Posted By: mbeijk 76 days ago
Topic Type: News Story (Jump to http://blumenthals.com)
Category: Local & Maps
Mike Blumenthal got up early to report about the newly posted Quality Guidelines for the Google Maps / Local Business Center and the option to apply for re-inclusion. read more »
Discuss     
Avatar Went Hot: September 16, 2008 - 9:12 am
Posted By: dailymoolah 78 days ago
Topic Type: News Story (Jump to http://devbasu.com)
Category: Local & Maps
Effective local business landing pages are imperative to getting good local search rankings. Dev Basu discusses 10 Best Practices for Local Biz Landing Page design that are tried and tested methods to gain great rankings. read more »
4 Comments     
Avatar Went Hot: September 9, 2008 - 12:22 pm
Posted By: davidmihm 83 days ago
Topic Type: News Story (Jump to http://www.usereffect.com)
Category: Local & Maps
Dr. Pete looks at some innovations and shifts in local and mobile search:

"As search marketers, it's hard not to be a little worried by these recent changes - as a group, these advancements are undeniably game-changers and represent a significant read more »
6 Comments     
Avatar Went Hot: August 26, 2008 - 12:32 pm
Posted By: Gab 98 days ago
Topic Type: News Story (Jump to http://blumenthals.com)
Category: Local & Maps
Mike Blumenthal shares a new monetization technique spammers are using in conjunction with exploiting Google Maps' long suffering mass upload feature. read more »
Discuss     
Avatar Went Hot: August 4, 2008 - 9:19 am
Posted By: PixelBella 119 days ago
Topic Type: News Story (Jump to http://www.jordankasteler.com)
Category: Local & Maps
Learn best practices for coding for local/mobile:
Doc type declaration, screen width, accessibility, device detection redirection, XML Sitemaps.

Nice job and great resource! read more »
Discuss     
Avatar Went Hot: July 29, 2008 - 2:36 pm
Posted By: MattMcGee 125 days ago
Topic Type: News Story (Jump to http://www.davidmihm.com)
Category: Local & Maps
David Mihm brings you everything you need to know from last week's SMX Local conference. He says: "I've just returned from SMX Local in San Francisco and my head is still spinning. Chris Sherman, Greg Sterling, and the rest of the Third Door Media t read more »
5 Comments     
Avatar Went Hot: June 24, 2008 - 9:42 am
Posted By: oldschool 160 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Local & Maps
Best of The Web adds a local component, making a great directory an even better resource on the consumer level. read more »
1 Comment     
Avatar Went Hot: June 21, 2008 - 8:18 am
Posted By: martinbowling 165 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Local & Maps
As I watch search marketers often continue to obsess about things like PageRank, I wanted to do a personal post / wake-up call related to our SMX Local & Mobile Search Marketing show happening next month in San Francisco, July 24-25. Because for all read more »
2 Comments     
Avatar Went Hot: June 17, 2008 - 1:08 am
Posted By: andrewsho 168 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: Local & Maps
Some quick ideas on why you might want to optimize your site for phone number searches. read more »
5 Comments     
Avatar Went Hot: June 4, 2008 - 3:10 am
Posted By: toddmintz 183 days ago
Topic Type: News Story (Jump to http://www.davidmihm.com)
Category: Local & Maps
David Mihm's excellent analysis of the Google Local / Map Algorithm which argues in compelling fashion that citations (mentions of the business without a link) play an important role in ranking well in the Google's Local Listings. read more »
1 Comment     
Avatar Went Hot: April 22, 2008 - 4:27 pm
Posted By: vangogh 224 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Local & Maps
A fully optimized Local Business Profile contains a well-crafted business description, containing a unique selling proposition based on market and keyword research, domain name and email cross branding (including generic domains), authentic testimon read more »
6 Comments     
Avatar Went Hot: April 22, 2008 - 12:51 pm
Posted By: planetc1 223 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Local & Maps
David Wallace writes... The days of flipping through a big fat yellow book to find a local business are quickly coming to a close. After all, why settle for a simple phone number when an online search can also net you menus, pricing, hours and consu read more »
Discuss     
Avatar Went Hot: March 28, 2008 - 8:06 am
Posted By: mblumenthal 250 days ago
Topic Type: News Story (Jump to http://www.ibegin.com)
Category: Local & Maps
An thoughtful response by Ahmed of iBegin to the recent Yahoo Affiliate Mapspam reports asking:

•What is mapspam?
•What is a reasonable approach to to the varying forms of it?
•How do we respond to it?.
•What are the technical and human limits read more »
Discuss     
Avatar Went Hot: March 26, 2008 - 2:47 am
Posted By: earlpearl 251 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Local & Maps
An excellent article, Mike, and excellent suggestions. It is an unfortunate byproduct of universal search and multiple algo's that the effort by Google to provide "better information" is at times providing "inferior and erroneous" information. read more »
9 Comments     
Avatar Went Hot: March 24, 2008 - 3:03 pm
Posted By: nowsourcing 252 days ago
Topic Type: News Story (Jump to http://www.timnash.co.uk)
Category: Local & Maps
Tim Nash reveals in a local study that SEO firms which target local businesses are not in fact getting that many local clients. read more »
11 Comments     
Avatar Went Hot: March 3, 2008 - 8:52 am
Posted By: lorenbaker 274 days ago
Topic Type: News Story (Jump to http://www.ericlander.com)
Category: Local & Maps
For the first time many have witnessed, Google is now serving unverified local listings in its blended local result plus boxes. read more »
10 Comments     
Avatar Went Hot: March 1, 2008 - 9:13 pm
Posted By: MiriamEllis 276 days ago
Topic Type: News Story (Jump to http://www.solaswebdesign.net)
Category: Local & Maps
Andrew's past position at InsiderPages makes him a fascinating Local SEO to chat with. Read what Andrew has to say about Maps, IYP, backsplashes and more! read more »
4 Comments     
Avatar Went Hot: February 18, 2008 - 2:53 pm
Posted By: andrewsho 287 days ago
Topic Type: News Story (Jump to http://www.localseoguide.com)
Category: Local & Maps
How to get the businesses with multiple locations in the same city (e.g. two Starbucks on opposite corners) to rank for the same local search query, or something to that effect. read more »
5 Comments     
Avatar Went Hot: February 9, 2008 - 11:38 am
Posted By: aimClear 297 days ago
Topic Type: News Story (Jump to http://blumenthals.com)
Category: Local & Maps
This post is important. Learn simple Local Business Center procedures to show up in the G-maps category of YOUR CHOICE. Mike Blumenthal discusses first research to reveal workings of Google's map categorization process. read more »
8 Comments     
Avatar Went Hot: February 9, 2008 - 12:47 am
Posted By: aimClear 298 days ago
Topic Type: News Story (Jump to http://blumenthals.com)
Category: Local & Maps
"Monday afternoon I received a call from a Psychic Counselor inquiring as to how she might show up in the Local OneBox for Psychic in Santa Fe, NM. I was intrigued that a pyschic would turn to me from results she found in Google. I decided to take t read more »
5 Comments     
Avatar Went Hot: January 10, 2008 - 2:54 pm
Posted By: eCopt 326 days ago
Topic Type: News Story (Jump to http://www.ecommerceoptimization.com)
Category: Local & Maps
Categorized list of 41 different local search engines, yellow pages, meta crawlers, data providers and local social communities. Complete with descriptions and links sign up, list or learn more. read more »
9 Comments     


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