Other Search Marketing
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Other topics related to search engine marketing. For more background, see other search marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Dave Snyder has a great post on SEP blog about using UGC (user Generated Content) to increase business.

Great post! read more »
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Jeff Quipp and Search Engine People announced this morning the purchase of the well know Search Marketing Blog/Resource SEO-Scoop.com. Never fear, Donna is still there and sounds like they have big plans. read more »
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Before you can make decisions such as keyword targeting and page optimisation, it is first important to understand the search buying cycle and how this can impact on your keyword queries and landing pages. read more »
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FAIL to Internet thieves! Ann Smarty shares an overview of tools to find who is find who is copying your content. These tools search Google & Yahoo! databases.

"Plagiarism is an essential Internet problem hurting both your feelings and your site read more »
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Lisa Barone's recap of the recent Scary SEO unconference held in Florida at the end of last week.


Looks like everyone had a real good time, and came away not only with new friends and contacts, but more knowledge and useful information, too. So read more »
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18 reasons why Scary SEO Rocks Rhea Drysdale's Monkey including:

# I’m going home to Florida! Who knew it got so cold in upstate New York?

# David Snyder is my hero. Thanks for putting this entire thing together!

# Jordan Kasteler is going read more »
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The most recent instructions from the SEOMOZE people suggest that the way to get removed from their Linkscape tool (to prevent your data from being sold to your competitors, for example) is to put an SEOMOZE-specific meta tag onto your pages.

CA read more »
26 Comments     
Dave Snyder tells us about his views on Internet Marketing through something we can all enjoy, famous quotes and references to the movie Goodfellas. The article needs to be read, but I'll give you a hint, Google is compared to Paulie... read more »
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A little background on why we chose The Children's Hospital for the IM Charity Party. read more »
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Don’t believe me, think about all the websites you’ve visited this week. Of those you’ve found, how much time have you spent reading the content in full? And if the website was a blog, how many of the static pages have your even looked at, let alone read more »
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How To and DIY articles have been time proven tools for publishers to build links and evergreen content. Trendspotting takes a look at the trend and has ideas to help you jump start the process. read more »
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Reputation Management is much like a beauty regime. read more »
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Barry writes: "Philipp Lenssen's The World According to Cuil blog post inspired me to take snapshots of how Cuil, the new search engine, matches up the names of our industry, to pictures." This is actually VERY funny! :) read more »
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Never has the opinion of the individual been as powerful as it is today. One negative blog post or product review can spread online in a flash and change the direction of a company. Reputation management isn't just for big companies and brands -- it read more »
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Great word-of-mouth is an important part of the SEO Success Pyramid, and complements all other forms of online and offline marketing. Don't miss the amazing story of how a Phoenix-area restaurant did something remarkable to serve a customer last wee read more »
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Knowing that the search marketing industry is currently talent constrained, I wanted to take a look at where the search marketing talent was located. To get a feel for this I chose to use SEMPO's member roster as a baseline to assess where search m read more »
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Ann Smarty discusses sites that offer anyone anonymously to post a rant on other people or companies - be it a former boyfriend or a place of work. For some reason these services keep popping up quickly and that’s a complex question if that’s for go read more »
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So you know your site needs to be optimized and now just need to find someone to do it. The following questions are ones you need to ask to ensure that you maximize your investment... read more »
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"I invited 20 experts active in the Local Search Marketing community to participate in this study, with the goal of identifying the factors that would be most helpful for ranking well in the Google and Yahoo Local Search algorithms, as well as techn read more »
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In this guest post, SEMpdx member Jerome Thorp argues that MVC Site Architecture should be used with care because though it apparently is endorsed by the search engines, it seems to go against Google's Webmaster Guidelines. read more »
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How to build branded search demand by advertising on the sites that share the most common links/traffic. read more »
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Adam Audette offers the six guiding principles that he uses to run his company, and unlike similar posts, educates and guides without becoming preachy or didactic. read more »
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I want to do it the right way, so am reaching out to you Matt for some advice. I could do a hoax press release about some gossipy fake story - hey include a porn star and a search industry leader (Danny smart move introducing me to your wife now I c read more »
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Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, read more »
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This new networking community is the first on the internet to offer a place where search engine optimizers can meet and share strategies, access other online areas, and get the latest updated material on a regular basis. read more »
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