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Topics related to getting search engine traffic for free. For more background, see the 100% Organic column or other SEO news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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One of the problems with working on Small Business SEM is content development. So far we know what keywords we are targeting, who our link market is, and how to gain those links. But in order to target a large range of the long tail keywords, we do read more »
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Ann Smarty writes, "Keyword position should not be the ultimate goal of SEO campaign and hence it shouldn’t be an SEO process success metric. That’s the point I’d like to further discuss here. I’ve outlined the pros and cons of most popular SEO meas read more »
3 Comments     
The mainstream media are paying more attention to outbound linking, starting with a 4 week trial of "linking out to external sources from within the body text of its news articles" on the BBC. read more »
5 Comments     
At times what’s best for the user doesn’t always seem to be what’s best for the search engine and vice versa so compromises have to be made. I’ve gone over here some of the most common flash points between usability and SEO best practice I see. read more »
6 Comments     
Great post from Jill Whalen, looking at six common SEO issues which effect a website's performance. read more »
6 Comments     
SEOs come across this problem very often: what is the best way to get rid of lots of website pages without loosing rankings or getting into any sort of penalties? The problem may be associated with:

* moving the site to a new domain;
* c read more »
47 Comments     
These 30 "intermediate SEO" tweaks take one minute each and can increase profits significantly. They're "quick and clean" on top of that, they're no "SEO tricks". read more »
3 Comments     
Explore and validate page outbound links read more »
3 Comments     
The goal of this type of comment spam isn’t linkbuilding directly - it’s finding linkspam victims to increase the conversion rate when the real spam gets dropped. "My guess is that it all goes into a database. The strings are then pulled from the da read more »
21 Comments     
Ann Smarty writes, "HighRankings forums recently discussed a SEO case when a person had to optimize for 50 states and reviewed potential pros and cons of the following possible steps to take." read more »
2 Comments     
Kate Morris writes "Back in the day, selling SEO/M services was relatively easy. The internet was "new," business owners were completely oblivious to the craft of search engine optimization, and were willing to pay people to "get them on the web." T read more »
4 Comments     
According to Google Insights the interest in SEO has been growing at a steep rate, particularly compared to the average business-related search. read more »
4 Comments     
Intended as a client resource, to help better understand the genesis of categories, bookmarks and tags.

Mastering the Zen of categories, bookmarking and tagging will help get your content found better in more places. read more »
1 Comment     
While there has been no lack of FAIL floating around after its recent launch, there are a few reasons why you might want to take a deeper look. read more »
5 Comments     
Uncle Peppers talks about how Sphinn has taken the fun out of being an SEO blogger. From regurgitated headlines to pointless topics, the SEO space has become completely clogged. This isn't the fault of Sphinn, but it just shows the severity of it al read more »
12 Comments     
Far far away in cyber space....the Jedi's (white hat SEOs) and Siths (black hat SEOs) are fighting for the best rankings in the mighty Googletrons results pages. In the first series of SEO Wars we see the mighty Darth CloakMaster (Fantomaster) take read more »
2 Comments     
"There is an excellent paid only WebmasterWorld thread on the topic of why would the best SEOs decide to take on client work, as opposed to building out their own ideas and cashing in on those ideas. The rational is, if they are the best, why not ma read more »
12 Comments     
Sugarrae writes "Let me start off by summing up this entire post in one sentence for those of you busy actually doing some productive sh*t today (which I usually am):

This “community” is f**ked and way too wrapped up in its own communal and delud read more »
36 Comments     
Whenever there’s a big shift in the search results, you need to know what the search engines see, and what they could possibly be changing, to try and find the source of your troubles or success. read more »
7 Comments     
Shaun Anderson puts together this amazing guide for "Do it Yourself" SEO for your Website. read more »
1 Comment     
Insightful interview with Aaron Wall of SEOBook which discusses SEO, the industry, SEO tactics, whether or not SEO scales and ongoing SEO challenges. read more »
1 Comment     
Questions range from very simple and easy to answer to incredibly complex. Questions that I can't answer usually end up being assigned to Rand or to one of our developers. I give legal questions to Sarah, and the Distilled guys take on a fair number read more »
3 Comments     
Part two of Reilly O'Donnell's analysis of where to find SEO talent. Reilly acts on Rand Fishkin's suggestion and compares the results of the February 2008 SEOmoz SEO survey with the data from the SEMPO members list. read more »
2 Comments     
From Aaron Wall: "What is the difference between an unremarkable no value add thin ecommerce site, and a top ranked site? In some industries the difference is simply site age." read more »
4 Comments     
While I’ve never been advocative of focusing on such an old and overused SEO technique as keyword density, keyword prominence is something you should always bear in mind. read more »
2 Comments     


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