Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Avatar Went Hot: August 20, 2008 - 8:16 am
Posted By: ViperChill 8 hours ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: SEO
One of the problems with working on Small Business SEM is content development. So far we know what keywords we are targeting, who our link market is, and how to gain those links. But in order to target a large range of the long tail keywords, we do read more »
Discuss     
Avatar Went Hot: August 20, 2008 - 4:20 am
Posted By: DavidWallace 1 day 21 hours ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
Ann Smarty writes, "Keyword position should not be the ultimate goal of SEO campaign and hence it shouldn’t be an SEO process success metric. That’s the point I’d like to further discuss here. I’ve outlined the pros and cons of most popular SEO meas read more »
3 Comments     
Avatar Went Hot: August 20, 2008 - 1:31 am
Posted By: kevgibbo 2 days ago
Topic Type: News Story (Jump to http://www.e-consultancy.com)
Category: SEO
The mainstream media are paying more attention to outbound linking, starting with a 4 week trial of "linking out to external sources from within the body text of its news articles" on the BBC. read more »
5 Comments     
Avatar Went Hot: August 19, 2008 - 3:09 pm
Posted By: ViperChill 2 days ago
Topic Type: News Story (Jump to http://copybrighter.com)
Category: SEM Industry
Recently, the PR firm of a very famous and lavishly wealthy public figure called me. One of his projects had gotten a lot of bad press. They asked how much it would cost to remove the negative information from Google. read more »
6 Comments     
Avatar Went Hot: August 18, 2008 - 7:16 am
Posted By: Wiep 2 days ago
Topic Type: News Story (Jump to http://yoast.com)
Category: Link Building
Erik-Jan discusses B2B link building and concludes that different goals are required than in B2C link building. He also explains why B2B link building is easier AND more difficult than B2C link building. read more »
1 Comment     
Avatar Went Hot: August 18, 2008 - 6:30 am
Posted By: JonKelly 4 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Other Search Marketing
A little background on why we chose The Children's Hospital for the IM Charity Party. read more »
1 Comment     
Avatar Went Hot: August 15, 2008 - 11:07 pm
Posted By: UtahSEOpro 6 days ago
Topic Type: News Story (Jump to http://www.sitevisibility.co.uk)
Category: SEO
At times what’s best for the user doesn’t always seem to be what’s best for the search engine and vice versa so compromises have to be made. I’ve gone over here some of the most common flash points between usability and SEO best practice I see. read more »
6 Comments     
Avatar Went Hot: August 15, 2008 - 9:24 pm
Posted By: Jill 4 days ago
Topic Type: News Story (Jump to http://www.bruceclay.com)
Category: SEM Industry
Great tips from Lisa Barone on conference networking. Nearly anyone who's attended a conference can relate, especially if you're somewhat shy. read more »
17 Comments     
Avatar Went Hot: August 15, 2008 - 2:44 pm
Posted By: kevgibbo 6 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: SEO
Great post from Jill Whalen, looking at six common SEO issues which effect a website's performance. read more »
6 Comments     
Avatar Went Hot: August 15, 2008 - 4:40 am
Posted By: kevgibbo 6 days ago
Topic Type: News Story (Jump to http://www.seoptimise.com)
Category: SEM
Great list from Tad about some very useful new web tools made available in 2008. read more »
3 Comments     
Avatar Went Hot: August 15, 2008 - 3:44 am
Posted By: seosurvivor 6 days ago
Topic Type: News Story (Jump to http://www.seroundtable.com)
Category: SEM Industry
Follow up on Sphinn post: Top SEO Firms Paid for by the Following...

Back in June, you read the story about the Most Dependable awards being given to SEOs and Web Design companies, amongst others.

In short, a company named Goldline Research ca read more »
6 Comments     
Avatar Went Hot: August 14, 2008 - 10:51 am
Posted By: Jill 7 days ago
Topic Type: News Story (Jump to http://www.conversationmarketing.com)
Category: SEM Industry
Ian Lurie speculates about an SEO industry shake out:

"The industry shakes out. While many rip-off artists stick around, even more go away. Competent individuals move to agencies or continue as consultants. Corporations become smarter consumers o read more »
14 Comments     
Avatar Went Hot: August 14, 2008 - 10:40 am
Posted By: UtahSEOpro 6 days ago
Topic Type: News Story (Jump to http://www.fuelinteractive.com)
Category: Search Marketing
I’m [Brian Carter] a big fan of the “Now Discover Your Strengths” series of books, including “StrengthsFinder 2.0”, and “First Break All the Rules”.

If you’re not familiar with these books, the big idea is:

It makes more sense to do what y read more »
2 Comments     
Avatar Went Hot: August 14, 2008 - 9:46 am
Posted By: kevgibbo 7 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Paid Search
"Admit it. You know you’ve thought about it. Yet you hesitate. Chances are, you’re probably conflicted, wondering if it’s morally right, or if you really want to “go there” – even if it is legal." read more »
10 Comments     
Avatar Went Hot: August 14, 2008 - 8:36 am
Posted By: MattMcGee 6 days ago
Topic Type: News Story (Jump to http://www.smallbusinesssem.com)
Category: Link Building
Six quality deep links in six days. All thanks to having a piece of unique content, and promoting that content. This is a mini case study that shows how pushing content can allow it to spread a lot further than expected. read more »
3 Comments     
Avatar Went Hot: August 14, 2008 - 7:38 am
Posted By: ViperChill 7 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Search Marketing
Reputation management is a too hot topic to be left out of discussion here, especially for your own names. If you love searching for your name (either out of vanity or for business purposes), you will enjoy playing with the following online identity read more »
3 Comments     
Avatar Went Hot: August 13, 2008 - 12:42 pm
Posted By: martinbowling 7 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: Search Marketing
Lee Odden writes "Lists and ranking resources can be tough and controversial. A while back we ranked top blogs on the topic of search engine marketing (SEO and PPC) that publish their RSS subscriber counts via Google’s Feedburner.

With changes in read more »
4 Comments     
Avatar Went Hot: August 13, 2008 - 9:44 am
Posted By: UtahSEOpro 7 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO
SEOs come across this problem very often: what is the best way to get rid of lots of website pages without loosing rankings or getting into any sort of penalties? The problem may be associated with:

* moving the site to a new domain;
* c read more »
47 Comments     
Avatar Went Hot: August 12, 2008 - 5:31 pm
Posted By: cre8pc 7 days ago
Topic Type: News Story (Jump to http://blog.cre8asite.net)
Category: SEM Industry
Leading off the 6th Anniversary Cre8asiteforums Interview series, Kim Krause Berg interviews Rae Hoffman. Great videos included! read more »
3 Comments     
Avatar Went Hot: August 11, 2008 - 10:57 pm
Posted By: kevgibbo 9 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEM
Ann Smarty looks at the world's hottest web and search trends. read more »
2 Comments     
Avatar Went Hot: August 11, 2008 - 8:12 pm
Posted By: ViperChill 9 days ago
Topic Type: News Story (Jump to http://www.searchengineguide.com)
Category: Search Marketing
Recently Google started blocking several of the big-name rank checking software used by many in the SEO industry. This, of course, sparked the debate on whether SEO firms should be bothering with providing ranking reports to their clients. I have to read more »
17 Comments     
Avatar Went Hot: August 11, 2008 - 4:40 pm
Posted By: Iambetterthanu 9 days ago
Topic Type: News Story (Jump to http://www.seoish.com)
Category: Search Marketing
Patrick Sexton does a video run down of the highlights of Sun City Seo Con and his thoughts on how the conference went. read more »
14 Comments     
Avatar Went Hot: August 11, 2008 - 7:34 am
Posted By: NickWilsdon 9 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Link Building
Tom Critchlow gives us another clever and ethical linkbuilding technique. The basic principle is to find link leads by searching for pages or sites which used to offer a service and no longer do. read more »
5 Comments     
Avatar Went Hot: August 11, 2008 - 12:58 am
Posted By: NickWilsdon 11 days ago
Topic Type: News Story (Jump to http://www.imediaconnection.com)
Category: SEM Industry
Extensive 6-page article on getting the most out of conferences by Lee Odden at TopRank. Includes tips from Brad Berens (iMedia), Robert Scoble, Danny Sullivan, Chris Sherman, Kevin Ryan, David Berkowitz, Heather Lloyd-Martin and Michael Brito. read more »
Discuss     
Avatar Went Hot: August 10, 2008 - 2:27 pm
Posted By: graywolf 12 days ago
Topic Type: News Story (Jump to http://www.sparkplugging.com)
Category: Other Search Marketing
Don’t believe me, think about all the websites you’ve visited this week. Of those you’ve found, how much time have you spent reading the content in full? And if the website was a blog, how many of the static pages have your even looked at, let alone read more »
1 Comment     


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