Usability
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The worst mistake you will make as a web site owner is to ask someone to “look” at your web site. It’s like the dreaded, “Do I look fat?” question. There’s never a safe answer. For starters, someone may look slim standing up, but resemble the Buddha read more »
6 Comments     
Requirements gathering are something I teach. I’ve been laughed at for bringing up the topic to search engine marketers and those new to web design. Yet, in nearly every case of site testing, there is no site requirements documentation and I can tel read more »
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Ann Smarty talks us through some fun site usability tools she has come across. Very interesting... read more »
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My debut article in SEL's "Just Behave" column.

"By making more information available online, our habits are changing. We’re teaching one another new tricks and evolving together." read more »
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With web forms playing such an important role in the completing goals, it goes without saying that we should optimize the heck out of them. Below are 25 tips for doing just that. read more »
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Ann Smarty writes, "As a sitewide element, footers used to be a widely used way to both interlink your own pages and add external sitewide links. It was then so much used and abused that it turned into a some kind of "red flag" for search engines (e read more »
7 Comments     
Kim Krause Berg was kind enough to post a guest post on the Blizzard Blog to help our travel, tourism and hospitality clients tackle some usability issues.

The tips are good ones and I thought it was something others would find useful. read more »
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“Never assume.” - These 2 words represent the greatest advice ever given to me on the topic of website optimization. Here’s a list of 10 assumptions site owners make (myself included) that could cost you a ton of business. read more »
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When talking about usability, most people will refer to "simple things" like making sure your phone number is in the top right corner of your Web pages so the visitor can easily convert for you.

Stuff like that is important (the point of driving read more »
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It's been a long time since I've blogged about design & usability topics, but I think we're overdue for a revisit. Luckily, in my recent web browsing, I stumbled across some remarkably innovative, uncommon design elements that made me take notice read more »
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The guys over at the conversion rate experts (aka the squirrel guys due to their fantastic website optimiser piece) have just re-launched their site and have a new blog. Add to your feed reader now! read more »
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Stoney degeyter writes, "There are advantages and disadvantages to using both absolute and relative links. Here I will explore the differences between the two, outline some pros and cons and also provide some additional information on how you can cr read more »
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Maki - While you might not own a large online newspaper, the points listed in this article can be applied to your blog or online magazine. Apart from having strong information sources, it’s important to organize content in a way which provokes great read more »
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When usability reviews are presented from the perspective of marketing, it becomes easier to understand the importance of user experience design. read more »
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In part 1 of What SEO/SEM Professionals Should Know About Website Usability, usability experts Peter Morville and Susan Weinschenk answered the question, "What should SEO professionals know about usability?" For this installment, website usability g read more »
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"I can’t remember the make or model of the automobile. I don’t care who the woman is behind the wheel. What I remember and giggle to myself about is that she asks if your car turns you on.

Well, hell yes. Thanks for noticing!" read more »
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The selling process--from initial interest to the very last checkout page--must be able to grab shopper's attention and proceed to drive them through to the finalization of the sale. But even after the sell, you must deal with customer service issue read more »
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When was the last time you got excited about buying online? When did you last feel madly driven to toss items into an online shopping cart? read more »
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Every page in your site is a potential landing page. Depending on how streamlined the content is, your pages can provide a valuable resource for those seeking products or services and convert motivated searchers from window-shopping prospects into l read more »
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This finding — that when a SERP link starts with a respected brand name, it holds more appeal for users than weirdo links — exemplifies the interaction between SEO (search engine optimization) and usability. Clickthrough and conversion rates are dri read more »
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Ann Said in her blog: "Really color perception differs from country to country and from niche to niche. Color theory deserves the whole separate blog to cover it and I outlined only some main points." read more »
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It's hard to write a general article about application design mistakes because the very worst mistakes are domain-specific and idiosyncratic. Usually, applications fail because they (a) solve the wrong problem, (b) have the wrong features for the ri read more »
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So, Google "hijacked" your 404 page because you never bothered to make one? In light of that, Jen Slegg gives you everything you need to know to make your own 404 page that serves visitors and keeps them on your site. read more »
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Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard appro read more »
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Improve the way your customer reacts to your site by changing the way they receive your message. Help them to choose by providing alternative cues which provoke action. This is persuasion through presentation. read more »
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