Sphinn Home » SEM Industry
If you are planning on hiring a search consultant, here is a mini-glossary along with a checklist of Q&A to help you separate the wheat from the chaff; or if you prefer, the can-do’s from the no-clue’s.
4 Comments     

Comments

from Aussiewebmaster 118 days ago #
Votes: 0 | Vote:
+ -

This is a handy article to keep for all people hiring in house or outsourced SEO help

from BlueCafe 118 days ago #
Votes: 0 | Vote:
+ -

Sphunn, but highly technical questions are only part of it.  I'd rather hire someone that's honest, truthful, reliable, team player, communicates well, etc.  Getting someone that's exremely technical but a real PITA to work with is worse than not hiring anyone.

from Halfdeck 118 days ago #
Votes: 0 | Vote:
+ -

My opinion:

Answer 2: TITLE tag is important but its not the most important factor by any stretch of the imagination, plus you can train a monkey to optimize TITLE tags. "Backlink campaign" answer is too vague.

If a company only had money to focus on one thing, work on grabbing eyeballs with something cool. Hire a quality blogger, an imaginative marketer that can come up with creative ideas, and someone who is really good on the phone.

"If they only apply to a backend shopping cart, then the candidate should recommend that you robots.txt out the cart."

Robots.txt doesn't do much except tell Googlebot not to crawl a URL. Disallowed URLs can still get indexed and they can still create a link juice black hole which may hurt a site depending on its size and internal link structure.

from BrickMarketing 116 days ago #
Votes: 0 | Vote:
+ -

Great article but I'd have to agree with BlueCafe - there's a lot more to it than the technical questions. 


Log in to comment or register here.
Search Marketing Expo

Save the date for:
SMX West - Feb. 10-12, 2009
SMX Munich - April 22-23, 2009
SMX Social Media Marketing - April 29-30
SMX Advanced - June 2-3, 2009

Search Marketing Now

Learn more about search marketing through free online webcasts and webinars from our sister site Search Marketing Now.

Upcoming Webcasts: