Sphinn - The Huge Collection of Google Analytics Tips

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The Huge Collection of Google Analytics Tips

Went Hot: August 4, 2008 - 9:08 am
Posted By: kevgibbo 119 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Google Other

Great post from Ann Smarty: "I’ve been compiling the list of advanced Google Analytics tips that open up plenty of possibilities to track and evaluate. Today I am sharing the list and expect you to share yours too!"

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from g1smd 119 days ago #

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I use multiple profiles per site. I have a profile that tracks only stats on the domain itself using an "include domain" filter, and I use another one that checks only the stats on other domains using the "exclude domain" filter. Those other sites include the Google, Yahoo, and Live Search caches, as well as anyone else that has scraped the pages. Both of those also exclude all staff accesses, using a custom filter for that too.

All Staff are excluded from tracking using a Custom Filter that matches the Cookie that they receive by visiting a special password-protected "start" page. There is only one user name and password to access the page, and it drops a "do_not_track_me" cookie on to the users machine when visited. Most staff always go through that start page, as that is what they have been told to do, but actually the first visit per browser is enough to to make it work. Staff are told to always use that start page, so that they can be re-cookied when they change browser or get a new machine.

There is a third profile that has no filters and shows "everything". I rarely look at it, but it is there if needed.

from mike 118 days ago #

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OK, someone'sagot5sto say this: your blog is freakin' awesome Ann! Freakin'. AWESOME!

from semanjoe 118 days ago #

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Thanks - I was aware of the outgoing clicks measurement tracking but had not thought about using it on banners. Will be very useful for one of my clients in measuring the quality of traffic from SEO/PPC.

:)

from yojpotter2 117 days ago #

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Great find Kev..^^

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