Sphinn - How Do You Measure Your SEO Campaign Success?

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How Do You Measure Your SEO Campaign Success?

Went Hot: August 20, 2008 - 4:20 am
Posted By: DavidWallace 92 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: SEO

Ann Smarty writes, "Keyword position should not be the ultimate goal of SEO campaign and hence it shouldn’t be an SEO process success metric. That’s the point I’d like to further discuss here. I’ve outlined the pros and cons of most popular SEO measurement items."

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from SEOAly 92 days ago #

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A much needed reminder that there is much more to an Internet marketing strategy than ranking alone. True - if people can't find you, not much else matters...but if they find a site and hate it, isn't that almost worse than them never finding it at all? You never get a second chance to make a first impression. Build and promote for users first - rankings and visibility should naturally follow.

from Chris1 92 days ago #

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I measure all my campaigns in $$$.

from Halfdeck 91 days ago #

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None of the three metrics are central to any of my campaigns. I do track them all but what really matters is what you're putting into the black box not what's coming out. If you already know doing X results in Y you don't need to track Y, just X. For example, you know posting frequently generally leads to more RSS subscribers and higher link velocity. Tracking how many blog posts you publish/week, in that case, is more productive than looking at ranking shifts, traffic increases, or conversions. Acting on ranking shifts lead to reactive SEO, whereas acting on input variables pushes a campaign steadily forward. Not saying you should ignore those metrics but its important to stay focused on things that matter and not be distracted every time there's a dip in traffic, ranking, or conversions.

from saurav.verma 90 days ago #

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SEO campaign success can be benchmarked against different metrics, depending on what the aim of the campaign is. Not all all SEO campaigns are undertaken with the same motive, some are done to increase visitor count while other may be done to increase brand awareness.

Personally, I would side with conversion ration. Now by conversion ratio I don't mean actual sales. If a user performs the intended action I would deem it to be a conversion. It would include filling an inquiry form, signing up for a newsletter, requesting a brochure, etc., depending on what the campaign was targeted to achieve.

from yojpotter2 90 days ago #

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I agree with this post from Ann..rankings should not always be the end goal..because there are other things to consider in measuring your SEO success.