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Widely recognized as the world's most popular search engine, Google defines searching to the degree that some people say they "googled" something as a synonym for searching. For more background, see Google news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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This week has seen the release of a new keyword tool from Google – the Search-based Keyword Tool.

This tool is extremely useful for scouting out competitor’s keyword traffic and assessing the competitiveness within a specific business sector.

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I only found out yesterday what you can do if your URL is longer than the maximum 35 characters allowed in Adwords' display URL.

I have never encountered this problem before but for those of you that have/will, here's how to go about it. read more »
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This post covers the Golden Rule of pay per click advertising. Implementing the strategy presented could slash your pay per click costs. Learn how to save time and money using this strategy. read more »
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Google released a very cool keyword tool today for the PPC users in all of us. The tool is called Google Search-Based Keyword Tool. Even if you don’t actively use Google AdWords PPC you should still check it out ASAP. read more »
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Take a look at Googles new Search Based Keyword Tool. read more »
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Are you clueless about keywords that you should be targeting or are boggled with thoughts of having missed out on certain keywords? For those of you who jump traffic signal, bump into people while walking, trip over office furniture or wake up in th read more »
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An inspiration for this post was recent conversation with one of my friends, who is brilliant internet marketer but blogging, using WordPress as platform of choice, is rather recent for him. It made me realize that what many of us bloggers accept as read more »
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Google AdWords is rolling a new tool that would let AdWords members identify which keywords their potential customers are searching for and to help them identify which keywords they should advetise on and which keywords are relevant to their landing read more »
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Cool new Google AdWords feature! read more »
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Should you be worried?

Well I am not and nor would be the SEO pros who know their stuff. read more »
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The secrets to SEO success are elusive. The tricks that once worked could get your site ignored these days—or, even worse, banned from the major search engines. These tips will help you maximize your website’s potential and move you up in page rank read more »
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Dan Goodwin, genius SEO analyst at iCrossing UK with his overview on Google's official foray into SEO guides. read more »
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After keywords suggestion tool it's again Google’s “Search-based Keyword Tool” turn to be in the spotlight. read more »
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In many cases, we may experience with this issue. Designers always prefer mapping since it’s very easy to implement. read more »
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Great new keyword tool from Google. This will make my PPC keyword search experience much easier! read more »
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Is the meta keywords tag worth anything? Doesn't seem like it. read more »
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Love the dramatic intro ... read more »
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Optimize your Google AdWords campaigns to maximise your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success: (1) Keyword Bid, (2) Ad Copy and (3) Landing Pages .... read more »
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Step by step video showing how to set up and activate a YouTube Sponsored Search account. It ties together with your Google AdWords account. Will Sponsored Search be the next big thing in PPC? read more »
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Just some weekday humor to get us through this crazy industry. Enjoy! read more »
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How local businesses are getting top results in Google Local without having any authority in Organic results. read more »
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TimeWarner and Google have announced that starting today Google will make available millions of images from the Life Magazine photo archive. read more »
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This past weekend Julien Decot, Skype's Director of Strategy, attended the Play Conference. He talked about a Skype iPhone App, Google's foray into Video Chat, and the future of HD Video chat from Skype. read more »
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Matt Cutts at the final site review panel at PubCon. It clearly had been a long show! read more »
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Interesting story about changes Google made in July of 2007 to its calculation of bounces and the resulting data inaccuracies. read more »
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