Search Marketing
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Here you'll find topics about the practice of search engine marketing (SEM), which involves generating traffic and sales via search engines. For more background, see Search Marketing news stories from our sister site, Search Engine Land. Below are topics submitted by Sphinn members:
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Enhance the website’s appearance with Flash or optimize for search with crawlable content? Fortunately, recent innovations in Flash accessibility programming have begun to demonstrate that Flash vs. SEO is a tough choice no more. read more »
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Some practical and fun advice for the organizers of SEO conferences (PubCon, SMX, and SES), like a "big bucket of bacon" to keep attendees coming back year after year. Chime in and suggest what you'd like improved at the SEO conferences! read more »
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I talk about the basics of Information Environment Design, and kick of a series of video posts on the topic at Search Engine Journal. read more »
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Ann Smarty writes, "Today with blog pitching for link building and awareness you just can’t say straight what you are actually up to: a link back to your site. Even if you are approaching bloggers with an awesome unique resource that is most likely read more »
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There is a very negative impression on web directories these days. Many webmasters and SEO firms are keeping safe distance from them. So, is the directory industry dead? read more »
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We all know that keyword and keyword phrases are the foundation of the search engine optimization process, but today we will journey into a world beyond the visible keyword universe. read more »
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Does a NoIndex Page accumulate PageRank? read more »
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The SEO world, particularly the blogosphere and forum chatter, is overwhelmed with talk of how to leverage social media sites for SEO value. Tonight, Rand Fishkin is curious - which types of social media platforms do you actually get the most direct read more »
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ExactFactor is an search engine optimization campaign tracking tool to add to your “free SEO tools” collection. They provide a free utility to track your search engine result positioning without having to check your position all the time. read more »
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The topic finally seems to be making it’s way to the mainstream. Do I think that Bruce has got it right? Yes, Bruce got it right: search engine position and rank is dead. I think Bruce is leading SEOs astray read more »
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With the holidays fast approaching, it will be interesting to see what happens with online retail in this economy. Here's a look at what is expected to happen through the next few months, and what is being done to prepare. read more »
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Follow Google's Webmaster Guidelines by the book and play around with Lynx, a text based browser to simulate what GoogleBot (and presumably other spiders) are seeing. read more »
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How bad is it to be in automotive Search Engine Marketing right now? Demand for the brand keywords driving the greatest volume of leads for Automotive OEMs have dried up this fall and really bottomed out in October. read more »
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Have you ever noticed how many animals are affiliated with the worlds top SEO's. Well i have and here are some of the pets behind the SEO's. read more »
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Seriously, you don’t need an expert to optimize your website for better search engine rankings. Search Engine Optimisation (SEO), after all, is not rocket science. It is something you can learn and do it yourself – all it takes is some serious readi read more »
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Getting a new website indexed is important to your SEO efforts. If a page is not indexed then there is absolutely no chance of driving SEO traffic to that page. Search engines use spiders that crawl from page to page using links to navigate around t read more »
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Three striking examples showing the differences and difficulties of search marketing and optimisation in Europe. read more »
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Stoney deGeyeter discusses 10 questions that you need to ask yourself to make your SEO campaigns successful. read more »
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Wordpress is the best platform as far as blog creation is concerned . Its due to the amazing resouces of templates available in the web and so many other factors.many people are also engaged in free wordpress blogs although the count is a bit less t read more »
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I [Brian Carter] spoke at ScarySEO about optimizing your pay per click advertising. It was October 2008, not back in the 70's as the curtains to the left make it appear.

The presentation was based on my 5 step process for optimizing anything. read more »
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Over the past couple months, it has been quite depressing for eCommerce marketers to read the news – layoffs, recession, consumers cutting back spending, etc. Unless you live under a rock, all marketers have heard that “Consumers Aren’t Shopping Onl read more »
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No fluff, just useful stuff read more »
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There are billions of people who use the search engines throughout the world to find anything they want with Google being the largest search engine being used. There are a variety of reasons why people use the search engines.

The 3 main reasons a read more »
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Using the Trackur tool as a new approach to link building. read more »
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Monetizing and measuring your traffic is smart business sense - they go hand in hand so don’t neglect the power of information when it comes to increasing exposure of your website through SEO read more »
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Search Marketing Expo

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SMX West - Feb. 10-12, 2009
SMX Munich - April 22-23, 2009
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