DavidWallace

Ann Smarty writes, "Today with blog pitching for link building and awareness you just can’t say straight what you are actually up to: a link back to your site. Even if you are approaching bloggers with an awesome unique resource that is most likely read more »
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Matt McGee writes, "In an effort to help make more connections and develop relationships within the local search industry, I thought it would be fun to put together a big list of people and companies with close ties to local search who are using Twi read more »
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In part two of a series on why companies are slow to embrace social media, I want to look at another common excuse I hear from existing clients. When questioned as to why they have yet to get involved in social media, they complain that there is no read more »
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Jeff Quipp writes, "Over the years, I’ve learned a large number of things about the strengths and weaknesses of search as a medium. Perhaps one of the most powerful of these lessons however, is that as powerful as search is, it CANNOT compensate for read more »
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Debra Mastaler writes, "Building links through brand and reputation management takes time so it’s not considered a proactive link building tactic. If signature links are basically worthless and brand attraction takes a while, how else can you use a read more »
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As I work with companies who are running existing search marketing campaigns, I hear a broad range of excuses why they have yet to jump on the social media/networking bandwagon. The first of many excuses is that companies fear they will not be able read more »
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Jake Matthews writes, "One of the easiest ways to raise the visibility of your site with video on YouTube is to use video “annotations”. Annotations are short textual notes that you can post in the video player and publish to your videos. And while read more »
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Ann Smarty writes, "TubeMogul is a very helpful (and free!) service you can try if you are promoting video content. Here I am going to describe my (brief) experience with the site." read more »
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Shoemoney writes, "Even when your blog software hands you all your commenting capabilities, there are other things you can and should do to get people to comment. So here it is: the 7 step guide to getting more comments.' read more »
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Kim Krause Berg writes, "For me to stick with online communities for a dozen years and tolerate the incredible voyage that is Cre8asiteforums, I’ve come to learn some lessons that I thought might be helpful to share. Whether you Blog, Twitter, own a read more »
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Ann Smarty writes, "While social networking is nothing new today: starting from the early age of Myspace people establish and maintain connections online. A new people search service PeopleJar offers a new (somewhat innovative) focus on social conne read more »
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Ann Smarty writes, "Blog search tools are numerous; most of them are pretty much useless (per my opinion). Here I am looking only at the most helpful and unique ones that I do recommend trying and that offer some great features." read more »
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Ann Smarty writes, "AideRSS is a very handy blog evaluating tool that can help you understand and grade your blog posts. The service grades all your blog posts based on PostRank:" read more »
4 Comments     
Are site wide links still effective and can getting a lot of links really fast from Digg hurt you? Since there is still a lot of interest in these two topics, Debra Mastaler shares the answers here. read more »
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Peter Da Vanzo writes, "We spend a lot of time thinking about how to get visitors to our sites, but how much time do we spend thinking about better ways to persuade people once they've arrived? Such topics are often talked about in terms of conversi read more »
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Marty Weintraub writes, "Since social sites are congregation points for hundreds of millions of users, finding out what they’re thinking en masse lends useful stemming (creative discovery of synonyms) insight to traditional keyword research." read more »
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Danny Sullivan writes, "Having written about search for years, it’s often easy for me to mistakenly assume that everyone gets it. Search is where the customers are. Surely every business owner, large or small, understands by now the importance of ap read more »
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Social media success is built around momentum. This driving force can come in many different formats and can be harnessed (or created) in a variety of fashions. In my experience participating in social media, the momentum behind the stories is much read more »
1 Comment     
Peter Da Vanzo writes, "Canonicalization can be a confusing area for webmasters, so let's take a look at what it is, and ways to avoid it causing problems." A nice concise post on canonicalization issues. read more »
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Jennifer Laycock writes, "Last month at fall SBMU here in Columbus, I was trying to explain Twitter to some folks in my social media session who weren't familiar with it. Since I'm a big fan of analogies, I spent the week before the show trying to c read more »
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Ann Smarty writes, "Last week SEOmoz announced the launch of their new backlink checking tool Linkscape and I felt I couldn’t help (briefly) reviewing it at our (already traditional) SEJ toolbox series." read more »
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Ann Smarty writes, "A very insightful thread at WebmasterWorld discusses how Google might distinguish trust and authority notions and how they might influence the algorithm." read more »
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Jeff Quipp writes, "Many people and businesses do not necessarily understand all the inherent benefits of search. Consider for example, the ability of search to mitigate or reduce certain types of business risks. Accordingly, the remainder of this p read more »
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Ann Smarty writes, "With all the buzz around recent Google Blogsearch relaunch, I thought that would a good idea to look at most popular blog meme trackers available online." read more »
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Marty Weintraub writes, "This questionnaire includes an explanation of the technical integration checklist aimClear uses when welcoming new clients into our system. While we don’t always need all the access credentials listed below, this guide is i read more »
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